Insider secrets: What Makes Good Design - Great

EpicDesign Media
January 11, 2023
3 min
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Have you ever wondered what makes good design, well, great? What makes it go from a solution that just gets the job done to truly impactful work?

Well, at EpicDesign - we’ve done our homework. We’ve been in the industry for years and have learned a lot about what makes stand out design, and how to create it for our clients.

So what gives? What’s the secret behind great design? We're here to let you in on what we’ve mastered! So if you want to know more about the journey of making your designs truly inspiring, keep reading.

Before you begin work - test out the waters

Great designers are researchers. They spend hours combing through data, statistics, and user feedback to find out exactly what their users need from them. This ensures that they know everything there is to know on a certain topic before they jump to the creative process.

They’re not laser focused on present trends - they look at the past too. They create a strong visual culture by analyzing art and design history. They look for inspiration in everything from ancient cave paintings to modern architecture and clothing design. This enables them to find out what's come before, so they can build on it and make something new.

Learn the rules like a pro

… so you can break them like a great designer.

When you're just starting out, it can feel like you're drowning in a sea of rules. Although it can be frustrating, it's important to take the time to learn the foundations of good design so you can alter them intentionally and with purpose - in other words, like a pro.

It all starts with understanding the basics: balance, proportion, color theory and composition are just a few of the elements that go into making great design. Once you have that down, you'll be ready to start breaking the rules in a way that serves your audience and adds value to their experience.

Niche down

Designers are problem-solvers. They look at the world around them, see where it needs improvement and build a solution.

However, It's not just about solving problems - it's about solving the right ones. Great designers ask themselves: who is my target audience? What does my audience want? And how can I build an honest relationship with them?

They understand the needs and aspirations of their users and create products that fulfill them. They know what they’re good at, what their limitations are and how to improve their skills - resulting in better work and happier clients.

Good design doesn't just look good

When you're a designer, you want to create something that's beautiful. You want to create something that makes people feel good, look good, and do good.

But great designers don't just create something pretty - they create something interesting. To stand out in today’s crowded market, you need something more compelling than just being aesthetically pleasing - you need an experience that engages people on an emotional and intellectual level.

Great design gives people new perspectives and provides insights into familiar topics in unexpected ways.

So, now you know exactly how to stand out from the crowd. Are you excited to take the first step?

At EpicDesign we know how to make a difference in the success of your journey. Contact us and let us take your brand from good to great.

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