Gummys is a decentralized video platform that aims to rival centralized services like YouTube. Since it uses Web3 infrastructure, it allows users to login, publish and distribute video content freely and receive rewards without intermediaries.
The project is built around giving content creators the freedom to own their content and monetize it independently. Gummys is trying to cut the middlemen and allow content creators to earn cryptocurrency rewards as well as GUMMYS utility tokens.
DIGITAL STRATEGY
USER EXPERIENCE (UX)
USER INTERFACE DESIGN (UI)
UX COPYWRITING
PRODUCT DEVELOPMENT
ON-GOING SUPPORT
The challenge here was to deliver a platform design that was familiar yet innovative and inspired confidence in content creators to start using Gummys to publish and distribute their content.
We wanted to give Gummys a striking brand identity that was modern but not inaccessible and also helped users identify the platform as a cutting-edge Web3 innovator.
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