Junts is a social application that allows users to create video challenges that others can then bet on. The app essentially gamifies social sharing and activities with token rewards, rankings and other prizes.
The biggest challenge for Junts was to figure out user traction and retention. A social app is only as good as the content its users generate. It had to feel unique, fresh, intuitive and familiar, minimizing user friction and encouraging fast content creation, publishing and interactions.
Given that Junts is a visual content app, we ensured that the video content took center stage and spruced the interface up with intuitive swiping and scrolling gestures for ease of navigation. All the major calls to action were also highlighted and just a few taps away to reduce friction and encourage engagement.
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